Holograms are, for better or worse, and certainly for the creepier, becoming a part of modern music. What began, in the minds of most, with that weird 2Pac hologram, has now seen an increasing number of dead musicians brought “back to life” through hologram performances. Also Chief Keef, who is alive, but who has his own problems going on. The latest deceased singer added to the list of those who are going to return via the wonder of science is Whitney Houston.
The Houston estate has reached an agreement with Hologram USA to turn the late singer of such iconic songs as “I Will Always Love You” into an uncanny facsimile of herself in hologram form. The hologram will make its “debut” in 2016 at a heretofore unnamed “major U.S. venue,” and that will be followed by a tour. The performances will also be streamed by a company called FilmOn, which is, synergistically enough, owned by the person who also owns Hologram USA.
Pat Houston, Whitney’s sister and the president of her estate, had the following statement on this turn of events:
“It’s a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come. I look forward to the partnership.”
Plus, there’s profit to be had. As the wise sage of our times, Homer Simpson, so eloquently put it, “You celebrities need to realize that the public owns you for life! And after you’re dead, you’ll all be in commercials dancing with vacuum cleaners.”
Nevertheless, if you want to hear one of the most powerful voices of her generation have her songs played while a hologram version of her acts it out, you will be able to soon. Until then, enjoy that Chief Keef hologram.
(Via Pitchfork)
