What Is The ‘Be Like Bill’ Meme And Why Is It Taking Over Facebook?

Something about 2016 felt… off. No memes had taken off on Facebook, a breeding ground for inexplicably trendy viral images. Then Bill came along.

He wants you to be more like him.

“Be Like Bill” originated late last year, but exploded in popularity in early January, with a dedicated Facebook page racking up new fans by the millions. The concept: a tongue-in-cheek guide to internet and real-life etiquette. Imagine Bill as Gallant as Highlights (if Gallant was a stick figure); morons are Goofus.

Here are some examples.

https://twitter.com/belikebilI/status/687940586490441728

https://twitter.com/belikebilI/status/687669429568548864

https://twitter.com/belikebilI/status/687255914986917888

https://twitter.com/belikebilI/status/687066538365431808

https://twitter.com/belikebilI/status/686507679640981504

https://twitter.com/CeeJayAyyy/status/685590894771179520

https://twitter.com/belikebilI/status/686216175110328320

Bill sounds like the “ACTUALLY” of people. BBC caught up with the meme’s creator, Eugeniu Croitoru, who writes the cartoons with his colleague, Debabrata Nath. “The idea is very simple,” he said, “Bill can be anyone who is smart and has common sense and doesn’t do annoying things. You’ll also notice Bill can be someone who makes fun of himself and jokes about others, too, occasionally.” At least until he saturates Facebook, and an even more lo-fi animated character comes along to demand people stop being like Bill.

(Via BBC)

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