Update: As of now Max has “no intention” of adding news alerts to Max.
The David Zaslav era of Warner Bros. Discovery sure hasn’t been a good one. The richly paid exec has made one bizarre decision after another, including removing hundreds of classic Looney Tunes shorts and other movies/shows from HBO Max, revamping HBO Max as simply (and confusingly) Max, and cancelling mostly completed films for tax write-offs. (That’s to say nothing of him helping inspire two industry-stalling strikes.) How could his reign get any worse? Well, guess what?
Warner Bros. Discovery will test out CNN news alerts while Max viewers are watching TV shows and movies on the platform.https://t.co/qK2W3tAU5l
— Variety (@Variety) August 30, 2023
Variety has a new piece about CNN Max, Warner Bros. Discovery’s latest attempt to adapt the flailing news network for the streaming era (after the first one didn’t go so hot). It’s still in the development stage, but it will initially focus on breaking news, aired live 24/7, just like regular CNN, but on a streamer. Zaslav and company have some other ideas, too, including this doozy:
Among the features the company will try out are ways of alerting Max viewers to breaking news while they are watching something else on the service, whether it be an HBO series, a Turner Classic Movies selection or an old episode of Food Network’s “Diners, Drive-Ins and Dives.”
Over on another online service now under questionable leadership — and with an even more abbreviated new name — people chimed in. Did they approve of having CNN alerts interrupt The Righteous Gemstones, Lethal Weapon 2, Seven Samurai or Anthony Bourdain: No Reservations? Absolutely not.
yeah this would get me to immediately cancel my subscription https://t.co/h9gNYG5xB1
— b-boy bouiebaisse (@jbouie) August 30, 2023
I would just like to watch my movies and shows please. https://t.co/ULYUQQrXJ5
— Patrick Monahan (@pattymo) August 30, 2023
The only acceptable alert would be Obama recreating his Bin Laden speech, but for announcing Trump has been taken into custody. https://t.co/OgZwehc6AA
— Schooley (@Rschooley) August 30, 2023
Jack Donaghy would do this to tank NBC https://t.co/TeRGVgEk9Q
— Mr. Chau (@Srirachachau) August 30, 2023
I love to watch the finale of The Leftovers and get a little pop up alert onscreen that Gorpman is set to testify against Bleemer. https://t.co/e8fHK8B0rl
— luke (@lukeoneil47) August 30, 2023
After debranding HBO to Max, Warner Bros. Discovery will test out new subscription cancellation strategy https://t.co/MatbLCdqeN
— Don Moynihan (@donmoyn) August 30, 2023
This is a dream come true for me, a person who wants pop-up alerts about who Ariana Grande is dating while I’m watching Hotel Rwanda. https://t.co/JKcQG6IBjg
— Shawn Wines (@shawnwines) August 30, 2023
I will cancel this shit the first time it happens https://t.co/POnHLe5wwU
— Sam Youngman (@samyoungman) August 30, 2023
David Zaslav gets paid $250 million to come to work, say something like "We're replacing laugh tracks with airhorns" and go home. https://t.co/2AdW4cJY7Z
— Mike Scollins (@mikescollins) August 30, 2023
https://twitter.com/ParkerMolloy/status/1696980297764454570
the war that Zaslav is waging on HBO Max's quality/usability is starting to feel like a vendetta against me, personally https://t.co/ZCv3YZYjmE
— Sonny Bunch (@SonnyBunch) August 30, 2023
Some even made beta videos of what such a monstrosity would look like.
i wanted to imagine what this would be like: https://t.co/RGfGufnQgc pic.twitter.com/G2IOapzqfK
— manny (@mannyfidel) August 30, 2023
Alas, David Zaslav has never let public opinion stop him from doing unpopular things to the once-beloved brands he’s taken over. Perhaps you’ll learn about some upcoming Donald Trump verdict while deeply ensconsed in an episode of Otter Dynasty.
(Via Variety)