You can always count on Gwyneth Paltrow to read the room.
As millions of parents worry about not being able to feed their baby during a nationwide shortage of formula, Paltrow’s $piritual emporium Goop decided now was a good time to introduce The Diapér, a “disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a scent of jasmine and bergamot for a revitalized baby.” And how much will it cost to revitalize your little poop machine? Only $120 for 12 diapers, I mean, Diapérs.
A baby goes through approximately 2,200 diapers every year. At 10 bucks a pop, a parent would have to spend $22,000/annually to keep their baby in Diapérs, because you can’t spell “Goop” without “poop.” Or you can buy a 136-pack of diapers at Target for $42.99 (NOTE: this is not sponsored content for Target; this is anti-Goop content).
Let’s check in with the response to The Diapér on Instagram:
As moms struggle to find formula good timing
This can’t be real
I’m sorry but whaaaaat??!!
This is not April 1 guys!
Dear gawd why
It’s not much kinder on Twitter. “$10 per disposable diaper… maybe Goop should make baby formulas instead because that’s actually what is in shortage and needed,” @ChinHuaLu tweeted, while @ALutkin shared a theory: “I have a theory that goop mostly makes money off ads which means they need lots of engagement so they purposefully release stuff that makes people shit themselves with rage and click.” A lot of people are wondering if it’s real, but considering Goop also sells $66 vagina eggs, I wouldn’t put anything past ol’ Paltrow. We’ll find out tomorrow at 11 am EST.