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Behind The Scenes: Basketball Never Stops

By 10.31.11

Now that you’ve seen the spot, you knew that the next thing to drop would be behind the scenes footage from the shoot. Hear LeBron James and director Lance Acord talk about what went down, and then check out 22 photos from the shoot after the jump.

What do you think?

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TAGSAMARE STOUDEMIREBasketball Never StopsDIRK NOWITZKIJ. COLELance AcordMIKE KRZYZEWSKINIKENike BasketballquestloveSue BirdvideoWieden+Kennedy

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