No league is better with social media than the NBA, a fact the league reinforced the Thursday before All-Star weekend when they unveiled custom twitter emojis for every All-Star (and a few NBA personalities). The purpose of the emojis, besides just generally being cool, is to help fans vote for the All-Star Game MVP. Per the league’s press release:
“For the first time, the Kia NBA All-Star MVP Award fan vote will be conducted exclusively through Twitter. Beginning at the start of the fourth quarter of NBA All-Star Game on TNT, fans can register MVP votes during a 30-minute window by tweeting #KiaAllStarMVP and #firstnamelastname in the same tweet.”
“Announced tonight on TNT, emojis have also been created for the Turner Sports’ Emmy Award-winning Inside the NBA studio team and game broadcast team for use during NBA All-Star 2016 in Toronto. With the lone exception of #shaq, the Turner Sports emojis are also revealed by entering #firstnamelastname.”
While it may sound a bit kitschy, the emojis are actually terrific and clever.