Mountain Dew Ends Their Partnership With Lil Wayne Over His Emmett Till Line

PepsiCo said in a statement late Friday that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.” It declined to provide any further comment. A publicist for Lil Wayne, Sarah Cunningham, said in a statement that the split was due to “creative differences” and that it was an amicable parting.

Full Story: ABC News

Lil Wayne played a major role in Mountain Dew’s latest promotion with his, “DeWeezy,” campaign. It looks like rappers have to be more careful with their lyrics if they want those big sponsorship dollars.

Backlash For Lil Wayne’s “Emmett Till” Line On The “Karate Chop” Remix

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