Mountain Dew Ends Their Partnership With Lil Wayne Over His Emmett Till Line

05.03.13 5 years ago 32 Comments

PepsiCo said in a statement late Friday that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.” It declined to provide any further comment. A publicist for Lil Wayne, Sarah Cunningham, said in a statement that the split was due to “creative differences” and that it was an amicable parting.

Full Story: ABC News

Lil Wayne played a major role in Mountain Dew’s latest promotion with his, “DeWeezy,” campaign. It looks like rappers have to be more careful with their lyrics if they want those big sponsorship dollars.

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