Is Green Day more popular than Eminem? We’ll find out on April 24. That’s the day that MTV will blanket its airwaves with the video for “Know Your Enemy,” the first single from Green Day’s new album, “21st Century Breakdown.”
Similarly to Eminem’s clip for “We Made You,” MTV will play the Matthew Cullen-directed clip exclusively across virtually all its platforms. However, “Know Your Enemy,” which goes to radio on April 16, will air on even more outlets than “We Made You.” Basically, the only channel the clip won’t be on is CMT. The sun won’t set without the video airing repeatedly on MTV, VH1, The N, Palladia, MTV2, mtvU, MTV Tr3s, MTV Hits, MTV.com and VH1.com. “Know Your Enemy” will also air on MTV and VH1’s international channels as well , making it the first video to get the global exclusive treatment.
“We Made You” set the record for most video streams in a day (785,000) for the network last week.
“21st Century Breakdown” comes out May 15.