Ever heard of Death Wish Coffee? No? Come Super Bowl 50 on Sunday, February 7, you won’t have any excuses. The Round Lake, New York-based company’s 30-second commercial will air during the game’s third quarter.
According to the Associated Press, Death Wish beat more than 15,000 other small businesses in the Small Business, Big Game competition hosted by Intuit QuickBooks. Entry submissions were welcomed until August 7 of last year, at which point voting was opened to Intuit employees and then the public. Following Top 10 and Final 3 announcements in September and November respectively, the contest winner was announced this Thursday.
The Death Wish commercial, which already has nearly 300,000 views on YouTube, sees a small Viking craft amidst a perilously stormy sea. During the ship’s brief journey, the leader gives a stirring speech to his rowers, telling them to embrace their coming entrance into the enormous halls of Valhalla. They subsequently plunge over the side of a massive waterfall that, as it turns out, is actually a cup of Death Wish Coffee being poured into a guy’s mouth.
Mike Brown, who founded the company in 2012, told the AP that “if even half a percent of the people who watch the commercial decide to buy a bag and give it a try, and 90 percent of them recommend it to others, we could have some amazing growth in the future.”
This is the second year Intuit has held a contest like this for the Super Bowl. In 2014, the company paid for a 30-second ad slot for a toy company called GoldieBlox.
(Via the Associated Press)
