Justin Timberlake has it all, so, of course, he owns a tequila company, too. He’s had a part in Sauza 901 since 2009, though it was just called 901 — which pays homage to the celeb’s hometown area code of Memphis — when he joined the company. After a recent re-branding, Timberlake is really looking to push Sauza 901 to the general public. If only Tom Haverford had used these same marketing tips when promoting Snake Juice, maybe things would have been a little different for the Pawnee resident.
Sauza 901 released a video for the tequila, which includes JT as a lime — named Rick “Sour” Vane — living life to the fullest. Things go very well for Lime JT and his friends until Sauza 901 enters the picture, forcing them to hit rock bottom real fast. According to Fast Company, Timberlake pitched the idea last December during a meeting, and everyone loved how funny and different it was, especially for their company.
Along with the No Limes Needed documentary, Timberlake also tweeted a video apologizing to the world for the smoothness of his tequila. There’s nothing that JT can’t do.
(Via Adweek)
