In an age where not even MTV cares about music videos anymore, OK Go can’t help but top themselves with reality-defying videos with every one they produce. Their trend continues with their latest release for “Upside Down & Inside Out”, and if you haven’t seen it yet, take a few minutes and watch it now. I’ll wait.
You’re back? Ok, good. The entirety of the video was shot in zero gravity, which certainly wasn’t easy to do. Let’s take a look at some of the other videos that put most other groups to shame.
The alternative band started their string of viral hits with 2005’s “A Million Ways“. OK Go already found a fanbase before that with songs like “Get Over It”, but “Ways” was their first big entry into ingenious video-making. It wasn’t until 2006 that the group became a household name with “Here It Goes Again“. That’s the one with all the treadmills that inspired a ton of copycats. It even won a Grammy in 2007 for Best Short Form Music Video.
“This Too Shall Pass“, their ginormous Rube Goldberg machine video, came in 2010, along with a marching band version. the start-stop motion “End Love” and the trained doggy-filled “White Knuckles.” OK Go took on optical illusions in “The Writing’s On The Wall” and a 2,300-person dance routine in “I Won’t Let You Down” in 2014.
From the backyard to a zero gravity shoot, OK Go has come a long way, but still continues to surprise us. And we couldn’t be happier. They make nerds making nerdy music videos cool, and there just isn’t enough of that in the world.