How do you get young non-white people to vote for you when you’re a middle-aged balding white man? François Hollande has the answer.
Take a popular song by two famous US rap stars. Film yourself surrounded by black and Arab voters who say “big-up”. Change your name to initials only. Get some Final Cut whiz kid to paste it all together with a load of fast-forward and zoom. Set up a YouTube account with the word “crew” in it.
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Seems like a cheap move to get minority attention. The lyrics of the song don’t have anything to do with his campaign are the struggles of those in the suburbs.