Here’s the new Old Spice ad where Bears linebacker Brian Urlacher confronts his nerdy youth. Copyranter has the print ad, and he says:
While I’m neither a fan of Urlacher or the Bears or even NFL football, this (somewhat ironic) anti-weakling message will definitely play well with the mooky tough and faux-tough guys who read ESPN magazine.
Hey, who you calling mooky tough and faux-tough, buster? I’ll kick your little nerd-bloggin’ ass! **cracks knuckles, puts ten-pound weights on bench press**