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VITAMINWATER NOT SO SEXY AFTER ALL

By 01.16.09

I don’t know if Vitaminwater is considered an actual “sports drink” or not. My sports drinks of choice are Diet Coke and Yuengling, so I might be the wrong guy to ask. But there’s a consumer group that is asking, and they’re suing Vitaminwater producer Coca-Cola for not keepin’ it real, yo.

The Center for Science in the Public Interest (CSPI) said Coke made a range of claims about Vitaminwater that go beyond those allowed by the Food and Drug Administration.

“Coke markets Vitaminwater as a healthful alternative to soda by labeling its several flavors with such health buzz words as ‘defense,’ ‘rescue,’ ‘energy’ and ‘endurance,’” the group said in a statement. The company also claims the drinks reduce the risk of chronic disease and eye disease, promote healthy joints and support immune function, CSPI said.

“In fact, according to CSPI nutritionists, the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles,” the consumer group said.

Coke bought Vitaminwater make Glaceau last year for $4.1 billion. The company faced a similar lawsuit with its marketing of supposedly vitamin-enhanced Diet Coke Plus, which is also good for washing the blood of prostitutes out of your clothes. You gotta stay one step ahead of the forensics, my friend.

[Reuters]


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