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Sam Jackson Wants Atlanta to Rise Up

By / 07.27.10

The Atlanta Falcons marketing department is hoping that they speak English in Atlanta, because that’s the language Samuel L. Jackson used while recording the team’s newest commercial. The ad calls for Falcons fans to “rise up,” because that’s what Falcons do. They flap their wings to generate lift, which rises them up into the sky. Clever, I know.

The gist of the ad is Sam Jackson and his ridiculous glasses are breaking the fourth wall to pump up Falcons fans for the coming season. While he speaks, a church choir is hanging out in the back, repeating “rise up” as Jackson loses track of his inside voice. And why wouldn’t you rise up after watching this commercial? If you said “because watching football in a dome is stupid,” then I’m inclined to agree with you. Video after the jump.

–USA Today


TAGSATLANTA FALCONSMARKETING IDEAS GONE WRONGNFL OFFSEASONSamuel L. Jackson

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