Part of the reasoning for NBC feeling all cocky about Jay Leno’s 10 p.m. talk show was the belief that new Leno shows would gain in the ratings when the dramas competing in the time slot inevitably went to reruns. According to a new report from Schadenfreude Daily, nope.
Monday, the presence of a repeat of “C.S.I. Miami,” the most formidable network competition Mr. Leno faces on that night, did not provide any relief from a recent spate of declining numbers for NBC in the 10 p.m. hour.
In the initial overnight ratings, Mr. Leno hit his lowest numbers yet for a Monday, with just 4.6 million viewers and only a 1.3 rating among the group that NBC uses as its standard for success –viewers between the ages of 18 and 49.
That 1.3 was below even the modest number NBC executives announced before the season as what would be acceptable for Mr. Leno: a 1.5. [NYT]
I honestly can’t get enough of these stories about Leno failing. I actually kind of hope he stays on the air just so I can keep reading about him continuing to fail. Thank you, NBC, for making this atrocious decision. Now if CBS would just get around to firing Letterman, we can finally anoint Conan king. Nothing personal, Dave, but you did get to nail a lot of women during your tenure.
I want more like this!
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