Last month, GoDaddy.com found itself in hot water after it came out in support of SOPA. The Internet domain registrar ultimately lost thousands of domains before reversing its position (and gaining even more domains than it lost). In an effort to put that SOPA controversy behind them, GoDaddy has leaked their annual Super Bowl ad in the hopes of refocusing the attention where they want it: On scantly clad women who have nothing to do with their service.
The latest features GoDaddy spokesperson Danica Patrick and Jillian Michaels body painting a naked woman and introducing the .co domain. The commercials are trashy and usually irrelevant to their service, but they do work. If asked to name one other domain registrar other than GoDaddy, I doubt 95 out of 100 people could do so. Then again, if asked what GoDaddy.com does, 85 out of 100 people probably think it’s an Internet porn service. If that were the case, they’d need to pick up their game.