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Take A Bow, Ad Wizards: 10 Best Commercials Of 2012

By / 12.11.12

4. DirecTV, “Charlie Sheen” — I don’t really know why this series of ad spots ranked so high; they are mildly amusing, and while I’d like to commend Charlie Sheen for making fun of himself, it was really more of a matter of Sheen reveling in his own stupidity. DirecTV basically rewarded him for being a jackass.

3. Wider√łe Airlines, “Grandpa’s Magic Trick”

This is the first I’ve seen of this Norwegian ad, and yeah: It’s cute. Better than the Carlton Draught Beer Chase? No. But it’s cute.

2. Nike, “Jogger”

This is a remarkably simply yet powerful ad about earning greatness, rather than waiting around to have it handed to us. You can bet your fat ass that this ad moved a lot of running sneakers.

1. The Guardian, “Three Little Pigs”

This cinematic send-up of the Three Little pigs is simply a great short film disguised as an ad for the British newspaper, The Guardian, and the power of the news media as a whole. Great ad? Yes. But I’m sticking with the opinion that the Carlton Beer Ad should’ve taken this slot.

(Source: Adweek)

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