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One Of ‘Always Sunny’s’ Most Ingenious Ideas Will Soon Be A Reality And The Gang Is Getting No Credit

By 11.21.13

Sure, Union Wine Company hasn’t given The Gang and their genius idea any credit. YET. But I’m pretty sure we all know who is to thank for bullsh*t business quotes like this showing up in Fast Company.

“There is a ‘winification’ of beer going on and we are at the forefront of a new trend – the ‘beerification’ of wine.

“We want to be a part of everyday celebrations. These wines are more about immediacy, and the can is an extension of that thinking,” he added.

Translated: “There’s a growing market of people who want to day drink wine and leave those around them thinking they really have a thing for off brand soda. We are here to fill that market.”

Capitalism. Life imitating art. Secretive boozing. This story really fills out a punchlist for me. Here’s a look at the cans that will go on sale for about $5 a piece next year. No word yet on distribution outside of the Pacific Northwest, those lucky damp teeth-stained sons of bitches.

Underwood-beer-in-a-can

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Beverage awards are pretty much guaranteed to be won. And The Gang is pretty much guaranteed to be standing in the dark. It’s a cruel world we live in but at least we have wine in a can.

The Drink Business via r/IASIP


TOPICS#FOOD#IT'S ALWAYS SUNNY IN PHILADELPHIA
TAGSwineWINE IN A CAN

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