BIG3‘s main draw is nostalgia. It’s a league featuring a ton of former NBA players, playing half court hoops with a bunch of rules made up specifically for the league. Really, the game itself is similar to the 3-on-3 games that you and your friends would play in a driveway when you were younger.
An even bigger nostalgia hit comes via the league’s theme song. This shouldn’t be a huge surprise as he is the guy behind the league, but Ice Cube recorded a 37-second theme song that aired before BIG3 was televised for the first time on Fox Sports One.
https://twitter.com/FS1/status/879489491135717376
Unsurprisingly, it features a whole lot of love for the teams in the league, which makes sense considering he is the founder of the entire operation. Plus, you know, Ice Cube put out his first record as a member of N.W.A. in 1987, so he’s been rapping for a while and is probably the most qualified person association with BIG3 to record a theme song.
This also goes back to the nostalgia thing — fans of Ice Cube’s music were probably stoked that he released this league, and him doing a theme song is a nostalgia hit for them.
It would be great if Ice Cube did something like this that was specific for every week — instead of a general theme song, he did a 1-minute rap preview of what we could expect for the upcoming slate of games. There is no way BIG3 would ever do this because that would probably be a waste of time and resources, but at least it’d be unique.
Here’s the full song if you’re so inclined to turn up over 3-on-3 related incidents:
