A slick PR strategy from the people at DEGREE MEN played out on Twitter yesterday and set the stage for a “Game Changer” contest between the opposing starting point guards in the 2015 NBA All-Star Game. Stephen Curry and John Wall exchanged tepid taunts on Twitter as Wall challenged Steph on the court, which is set to go down at MSG on the Saturday before the All-Star Game.
The “shot for shot” contest to decide the ultimate “Game Changer” played out on social media when Degree released a 90-second spot highlighting Curry’s eclectic set of skills on the hardwood.
https://twitter.com/DegreeMen/status/558769107294646274
Wall responded claiming Curry’s “got nothing me,” before challenging him on the court with a pair of YouTube spots:
See this video by @DegreeMen? http://t.co/kjB37AfReG @StephenCurry30 is a #GameChanger? He's got nothing on me http://t.co/6C89W5TKeP
— John Wall (@JohnWall) January 24, 2015
DEGREE made it happen…
https://twitter.com/DegreeMen/status/559788653887909889
And Curry accepted with his own YouTube short:
The contest has been compared to a game of H-O-R-S-E, but we’ll have to wait and see. Stay tuned because we’ll be in attendance that Saturday.
(videos via King Tide & Stephen Curry)
Who wins the “Game Changer” Challenge: Wall or Curry?
Follow Dime on Twitter at @DimeMag.
Become a fan of Dime Magazine on Facebook HERE.