FlipBoard
This, from the Guardian, is interesting:
Eating popcorn in the cinema may be irritating not just for fellow movie goers, but for advertisers: a group of researchers from Cologne University has concluded that chewing makes us immune to film advertising.
The reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new name when we first hear it. Every time we re-encounter the name, our mouth subconsciously practises its pronunciation.
However, according to the study published in the Journal of Consumer Psychology, this “inner speech” can be disturbed by chewing, rendering the repetition effect redundant.
Because I’m a cynical a-hole I’m absolutely convinced that this Cologne University research was funded by some movie concession stand lobbying firm. Surely such a thing exists, right?
(The Guardian via Digg)
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Yes, because we all know eating in front of the tv makes us invulnerable as long as we remember to chew during commercials. This just reminds me of the Black Books episode where Bernard gets locked out. Anyone buying popcorn at the theater is already susceptible to brand advertising. Why not just tell people to buy one of those never ending strips of rolled up bubblegum (anything but fruit stripe gum) that way instead of crunching on popcorn they can smack their lips annoyingly in the ear of the person sitting next to them.
This research is actually very true! That’s why I would always ask my moms to pick up ‘Kix’ cereal from the store when I was a kid – cause it was easy to pronounce. It sure wasn’t cause it tasted good!
Coincidentally, my dick is also kid tested and mother approved.
Here i am nodding along to the first half of that post, “makes sense i guess!” i said in my head. Then boom, that last line happens. Well done.