DC Comics is expanding their brand geared toward 6- to-12-year-old girls.
The DC Super Hero Girls line is getting a digital comic series, DC Entertainment announced at New York Comic-Con today.
The digital comic, called DC Super Hero Girls: Past Times at Super Hero High, features Wonder Woman, Supergirl, Batgirl, Harley, Katana, Bumblebee, and Ivy as they embark on a time-traveling mission that goes haywire, leading the teen superheroes on a wild goose chase through time in hopes to restore order at present-day Super Hero High, according to a release sent to press today.
Past Times will focus on Harley Quinn and Batgirl. “They”re an odd couple, but they make a fun dynamic duo as they team up to try and save Super Hero High,” writer Shea Fontana said in a statement in the release.
The series will debut new digital chapters every other Wednesday. The firs chapter is available now for free with a visit to Readcentertainment.com/redeem using the promotion code PASTTIMES.
The digital comic debuts following a DC Super Hero Girls graphic novel. The second graphic novel, DC Super Hero Girls: Hits and Myths hits comic book stores on November 1. The third installment, called Finals Crisis, announced today, will be released in July 2017.
DC Super Hero Girls launched in October 2015 with a web series, which just concluded its second season last month. Toys and apparel for the line debuted in Target this past March, and the first graphic novel reached the New York Times Bestseller list.
Perhaps this expanding line for young girls is partly to thank for superheroes finally dethroning princesses as the most popular Halloween costume. With DC Super Hero Girls brand expanding – while getting on the NYT Bestseller list and having a presence in big stores like Target – DC just might be figuring out how to solve that marketing and distribution problem with comic books that HitFix”s Donna Dickens pointed out earlier this year.