Of course, a new Adele song after years of silence is going to be a big deal. But just how big a deal “Hello” has become in the hours since its release is still impressive. “Hello”-mania was enough to push Adele to the top of Billboard’s Trending chart and iTunes Singles chart (within 24 hours of a new Justin Bieber song coming out, no less).
Oh, and there were the crying jokes. So many crying jokes. The video dominated Twitter discussion Friday morning, check out some of the best reactions below:
*Puts on Adele's new single* https://t.co/2h3Ba45MFb pic.twitter.com/jL9NhuPVNf
— GQ Magazine (@GQMagazine) October 23, 2015
This rainy weather and this new Adele gon have me sitting on a bus for no reason looking outside the window like pic.twitter.com/ebzeAsiElt
— Kimo Tipoti (@Teddy2James) October 23, 2015
#Hello got the whole world like… @Adele pic.twitter.com/YMojdk3kk4
— Vevo UK (@Vevo_UK) October 23, 2015
https://twitter.com/HoeStopTwatchin/status/657551699540889601
https://twitter.com/swiftscrybaby/status/657551532792094720
There was the revelation that Adele calls her exes on a burner phone.
https://twitter.com/socarolinesays/status/657564188970229761
https://twitter.com/RonanFarrow/status/657561783595630592
THAT LIONEL/ADELE DISCUSSION IN FULL pic.twitter.com/Rt46s95LRH
— Matt Deegan (@matt) October 23, 2015
People also noticed that several artists are conveniently stepping out as Adele approaches:
Adele is back to end the careers of so many well known artists lol pic.twitter.com/0pggijnBl2
— j (@ftwcabello) October 23, 2015
That’s just a solid business decision. No one’s lining up to take on Star Wars opening week, either. And then there was the praise:
*throws Grammys and weaves at Adele*
— Southern Homo (@SouthernHomo) October 23, 2015
If Adele did an eyeliner YouTube tutorial the Internet would definitely break (again).
— Emma Gannon (@emmagannon) October 23, 2015
https://twitter.com/PopCultureShady/status/657568490925215744
Little known fact: Adele's voice is so powerful, she creates her own wind. pic.twitter.com/NaSogwDY4v
— Lucy Flawless (@everythingsjake) October 23, 2015
the adele fandom did you mean the whole world
— alcie (@romasjuliet) October 23, 2015
Even celebs got in on the act:
https://instagram.com/p/9Lg2eNR2WA/
Listen's to "hello" from @OfficialAdele once😥 pic.twitter.com/Ni8PGofJOW
— KATY PERRY (@katyperry) October 23, 2015
My god, I need @Adele's new album to be out already, so in love ❤️❤️❤️❤️
— Chloë Grace Moretz (@ChloeGMoretz) October 23, 2015
New @adele song Hello is out. It's so good I refuse to sing along to it. I'm gonna call @LizGillies and listen to HER sing along to it.
— Denis Leary (@denisleary) October 23, 2015
The world isn’t ready for this next listener’s realization:
https://twitter.com/ComedyPosts/status/657564171878465537
ADELE IS RISEN. REPENT.
That lone bad review is looking more and more like an outlier every day. Adele is dropping a new album soon, and even if she says it won’t make us call our exes, we should probably start blocking numbers anyway.
