Kicking off in March, Justin Bieber’s Purpose tour has the 22-year-old pop star criss-crossing the globe past Thanksgiving, and the first half of that odyssey has given Team Bieber enough footage for the docu-style “Company” video. As Justin puts it, the video is “an honest look at my journey, the process of putting together this album and this tour.”
The video is directed by Justin’s personal videographer Rory Kramer and “journey” is right. Over the three-and-a-half minute video we see Justin chilling with his friends on a sunny beach, a snow-capped mountain, and everywhere in between. Various stars make guest appearances including Floyd Mayweather and Kanye West, and there’s plenty of concert footage to keep Beliebers everywhere happy. Justin seems to take it all in stride, no matter how hectic his life seems to be in this truncated form, smiling throughout and enjoying himself.
“I’m proud of it, it’s been a lot of fun and lot of hard work, and I think that really shows in video,” Justin continued. “I hope my fans like it as I much as I do, because it’s really all for you.”
Stream Justin Bieber’s Purpose here and watch the full-length movement videos for each track here.
