Judging From These Previews, Kendrick Lamar’s New ‘Alright’ Video Is Going To Be Crazy


Everybody who’s been paying attention can see the incredible detail and care that Kendrick Lamar has taken with To Pimp a Butterfly. From his music videos for “King Kunta” and “i,” to his live performances like “These Walls,” to even using braille to explain TPAB‘s full title, not a thing seems out of place.

So, when we’d see someone shooting a video up on high wires over the streets of L.A., we’d normally give a major side eye. But in Kendrick’s hands, filming the upcoming clip for his fire track “Alright,” we know there’s probably something dope at the end of the tunnel. If anything, knowing that “Alright” will be in major rotation on the radio soon is the huge takeaway here. Check out some of the fan-shot Instagram videos taken from the shoot, as reported by Stereogum and Rap-Up.


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On set! #BayArea #hiphoprealest #KendrickLamar #Alright #hiphop

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(Via Stereogum, Rap-Up)