Lil Baby has had about as much market penetration as anybody in 2020, as his album My Turn rocketed to the top of the charts. He’s become a household name, and consequently, it hasn’t been hard for him to find new endorsement opportunities. For example, he recently got in bed with Magnum Condoms for a new marketing campaign, for which he penned a new verse.
In the video promoting Magnum’s large size condoms, he balls out on a minute-long verse, which includes lyrics like, “She already know how I play, just bring the Magnums / Always keep a gold one, it fits right with my fashion,” as well as other words in a similar vein.
https://twitter.com/XXL/status/1341803572170805248
Embrace the Magnum lifestyle and what it means to live large. Buy now.
— Magnum Condoms (@magnumcondoms) December 17, 2020
Baby has been pumping out hits this year, as “The Bigger Picture” came in at No. 3 on the Hot 100 chart, and his Pop Smoke hook-up “For The Night” was also a top-10 single. He spent the year going in and out of the studio, as he also collaborated with partners like Mulatto, Jack Harlow, and City Girls. Baby was also a member of Forbes’ 30 Under 30 list this year, as were folks like Doja Cat, Murda Beatz, Polo G, Brent Faiyaz, Conan Gray, G Herbo, Ava Max, London On Da Track, and Saweetie.
All in all, though, there’s only one Lil Baby, which should be especially true going forward thanks to his new endorsement.
Get a load of the video above.
