Lil Nas X’s ‘Satan Shoes’ Reportedly Sold Out In Under A Minute

The old adage that controversy sells has never been more accurate than when it comes to Lil Nas X. He first shot to superstardom thanks to the chilly reception from the country music establishment to his breakout single “Old Town Road” and now, he’s making even more of a fuss with his fantastical video for “Montero (Call Me By Your Name)” and its clever cross-marketing gimmick. The “Satan shoes” Lil Nas X collaborated with design company MSCHF on may have drawn plenty of criticism for their wild conceptual execution but they also sold out in under a minute, according to Nas himself.

https://twitter.com/LilNasX/status/1376551415540195331

The shoes, which are customized Nike Air Max 97s (without Nike’s involvement), were produced in an ultra-limited run of just 666 pairs and reportedly featured one drop of human blood mixed into the ink used to fill the air unit. They retailed at $1,018 a pair, so for them to sell out so quickly is kind of an impressive feat. They haven’t hit StockX just yet, but you can bet when they do the markup will be absolutely insane.

The backlash to both the shoes and the video have “Satanic Panic” trending on Twitter as Gen X users fondly remember the similar fuss over now beloved cultural icons like Ozzy Osbourne, Harry Potter, and Dungeons & Dragons. Their ridicule hasn’t stopped conservative commentator and grumpy hip-hop heads from trying to condemn him, but as usual, he’s had a witty comeback every step of the way — including a funny, Chick Fil-A-inspired take on his shoes that evokes the backlash against the restaurant chain after accusations of homophobia against it prompted boycotts just over a year ago.

Check out the video for “Montero (Call Me By Your Name)” here.