Yesterday Tame Impala took to Instagram to note that a Chinese company had used a version of one of their songs that didn’t even try to mask what a blatant rip off it was. As Consequence of Sound points out, they posted a snippet of the ad in question, above, which corresponds almost directly to a song called “The Less I Know the Better” off their extremely popular 2015 Currents. Listen to that below, and compare it to the version used in the commercial up top.
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“I mean COME ON guys at least put some effort in,” the band wrote in the caption, before concluding it with “@sonyatvaustralia #Lawsuit #nowitsmyturn.” Not sure the significance of that last hashtag, but the #lawsuit bit is pretty straightforward, and tagging their publishing company to get attention is certainly one way to communicate. It seems maybe they also could’ve emailed a link? But hey, if they want to conduct this in public that’s probably what will end up getting the song pulled anyway.
Somebody at Mengniu is not going to be having a very good Monday morning, that’s for sure. The song is a dead ringer for Tame Impala’s original — even the hummed over topline vocal is similar — so this will probably be an open and shut case.
