In the wake of the tragedy at the Astroworld Festival this past November, Travis Scott, the face of the fest, has come under scrutiny for his role in the deaths of ten people during and following a crowd crush during his headlining set. As a result, a number of his business partnerships have come to an end, including his Cactus Jack seltzer collaboration with Anheuser-Busch, while he’s been dropped from festivals like Coachella in the weeks since. Today, Travis’ brand was dealt another blow, according to Women’s Wear Daily.
In a statement to WWD, luxury fashion house Dior, which had planned a capsule collection collaboration with Travis’ Cactus Jack label, announced that the collaboration has been put on hold for the foreseeable future. “Out of respect for everyone affected by the tragic events at Astroworld, Dior has decided to postpone indefinitely the launch of products from the Cactus Jack collaboration originally intended to be included in its summer 2022 collection,” the statement reads. According to WWD, the collection would have been the brand’s first with a musician, as well as the first time it would allow its logo to be altered. From the looks of things, the brand will likely think twice before signing on for another collaboration, no matter how big the artist’s footprint happens to be.
Until Astroworld, Travis had one of the biggest footprints in music, with partnerships with McDonald’s, Nike, Sony PlayStation, and more elevating a personal brand that was rapidly becoming inescapable. However, with the deaths at Astroworld Fest still fresh in the minds of both businesses and fans, Travis’ immediate future has become uncertain, and a slew of lawsuits could change his fortunes in a hurry.
