It’s no secret that Blackpink, along with several other international artists, took pop’s center stage in 2020. The K-pop supergroup were able to collaborate with big-name artists like Cardi B and Selena Gomez, grace late-night US television with show-stopping performances, and even star in their own Netflix documentary. Keeping up their successful momentum, Blackpink have partnered with Adidas to star in a brand new ad campaign.
Blackpink flaunted their best poses in a commercial for Adidas’ “Watch Us Move” activewear campaign. The video sees each member of the K-pop group wearing a different sporty look, from a floral windbreaker to a sleek two-toned denim set. The collection is meant to coincide with International Women’s Day, where Adidas aims to celebrate all the strides that Blackpink have made in the music industry.
— BLACKPINKOFFICIAL (@BLACKPINK) March 5, 2021
Ahead of the campaign’s rollout, Blackpink joined together for a clever and unique livestream titled “The Show.” The event was high-budget and cinematic, with the four singers leaning on a legion of dancers and multiple costume changes to perform several of their songs for the first time ever.
Watch the Adidas “Watch Us Move” video above.
Cardi B is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.