Samsung is very sorry about the millions of Galaxy Note 7’s that they had to recall because they kept exploded in planes, trains, automobiles, and in people’s own homes. They are also probably sorry that the phones exploded in the first place and that they still can’t find a solution, but right now they are focusing on just being sorry for the massive recalls.
On Monday, to apologize for all the trouble, Samsung posted full page ads in The Wall Street Journal, The New York Times, and The Washington Post. In the ad, the company promised to “re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure” and to “move as quickly as possible, but…take the time needed to get the right answers.”
This may not smooth over the ill will that many customers bear towards the company right now – after all most still can’t bring their phones on planes or even use them at this point – but it is a big first step towards earning the public’s trust back. However, all of the full-page apologies in the world can’t fully fix the massive issues currently happening at Samsung HQ. First phones, then washers, and they still don’t know what’s happening? Not the most promising of updates.
It is a great way to show current and future customers that Samsung cares about their feelings too, which sometimes is half the battle in situations like this.
(via The Verge)