Kendall Jenner Is Getting Dragged For What Her ‘Raw’ And ‘Brave’ Announcement Ended Up Being

Getty Image

The biggest drama on Golden Globes Sunday had nothing to do with Bohemian Rhapsody. Nope, the real intrigue surrounded the Jenner family.

Over the weekend, matriarch Kris tweeted, “I’m so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become.” She didn’t say what Kendall was announcing, although many close followers of the Jenner/Kardashian clan believed the world’s highest-paid model was going to possibly come out. Or if not that, something equally noteworthy, especially after Kendall said in a video, “I can help you, and it’s OK. I experience it, and I’m very normal. And I understand you. I can connect with you, and try and help.”

Nope. It turns out she’s only hawking pimple cream, via Elle:

The big reveal came during the awards ceremony: model Kendall suffered from acne and now will be the face of Proactiv, which she says cleared it up. In her ad for the acne product, she talked about her experience going to the Golden Globes last year. She was called out for her acne, felt upset and then empowered by it but also still wanted to get rid of the acne. “For me, I can honestly say, that the magic was Proactiv [in clearing it],” she said in the ad.

Needless to say, this was not the “raw story” Twitter expected.

For what it’s worth, Kendall has spoken about her issues with acne before (it’s the only thing the average person — like me! — has in common with the Jenners). “It completely ruined my self-esteem. I wouldn’t even look at people when I talked to them. I felt like such an outcast; when I spoke, it was with my hand covering my face,” she said in 2015. “Sure, I had crushes in high school, but I wouldn’t even think about looking at guys.” Here’s the ad in question.

(Via Elle)