Big Slice of New York is a New York City pizzeria chain in the process of rebranding from its former name, Bravo Pizza. As part of the rebranding process, Big Slice is naming its pies after famous New York City landmarks and neighborhoods, giving the public menu items with cutesy names like “Empire State Buffalo Chicken” and “SoHo BBQ Chicken.” What a perfectly innocent and novel idea!
One name that didn’t really stick, however, was “Ground Zero Deep Dish,” which managed to doubly insult New Yorkers by both A) crassly naming a pizza after a horrible tragedy that killed nearly 3,000 people and B) having that pizza be a Chicago-style deep dish.
What else do New Yorkers hate? Does the pizza also man-spread and listen to music without headphones on the subway? At any rate, after Gothamist broke the story last week, Mike Steinberg, the owner of the Fifth Avenue location, said he was already reconsidering the name. He later told New York’s ABC 7 that he had taken it off the menu.
“I was thinking about taking that off, because I don’t know if we should put that on,” Steinberg, a Long Island native, replied when asked about the name choice. “Those aren’t the names exactly, it’s trial and error. I don’t want anybody to take it the wrong way, so that’s why I’m probably going to change it.”
We don’t know what way one is supposed to “take” pizza named after Ground Zero, but probably a good call.