It can be hard fitting in when you’re a kid, and it can be especially challenging for children with disabilities. UK mom Sarah Ivermee decided to take steps to make life a bit more fun for her son, Freddie. Due to Congenital CMV, Freddie is completely deaf in one ear and suffers from hearing loss in another. Consequently, he has to wear a cochlear implant, which is normally quite utilitarian looking.
Due to Freddie’s own insecurity over wearing the device and at the encouragement of other moms, Invermee created My Lugs, selling sticker kits and decals to decorate hearing aids with the pop culture images of their choice. Whether it is various superheroes, Teenage Mutant Ninja Turtles, or the Despicable Me minions, kids now have tons of options to dress up their hearing aids and wear them with pride.