If Domino’s low-pricing and determined ads won’t make you pick up the phone and order yourself three to five pies for some obscenely low price like $20, the pizza company is going to make it even easier for you to see the deliciously cheesy light at the end of your hunger tunnel. The pizza giant has announced that U.S. customers will soon be able to order pizzas through Twitter by using a specialized pizza emoji and then confirming their order via direct message.
Because there’s no way that could go wrong.
Mashable reports that this is just the first of Domino’s many steps to move into the future, blowing past online and mobile orders and embedding themselves directly into the apps you use most. Here’s how it will work:
Once a customer has registered their Twitter handle on their Domino’s Pizza Profile, they will then be able to simply tweet #EasyOrder or just the pizza emoji to the Domino’s Twitter handle. Domino’s will then send the customer a direct message to confirm the order and the Easy Order saved in a customer’s profile will be automatically sent to their home.
And here’s how Domino’s announced the new ordering system — with a series of cheerful and mildly sinister tweets that started on Monday:
Then there’s this, which, if I were following Domino’s on Twitter, would suggest a hacking more than an exciting new way to get a piping hot pizza facsimile into my gaping maw:
Hopefully the new system will still tell you exactly who’s making and delivering your pizza so you can make little signs of welcome for them. I once picked up my pizza directly from Domino’s and met Abelardo, the dude who’d made my pizza all through college. There was hugging. What I’m trying to say is: I can’t wait to try this out when it launches on the 20th. We’re all going to get so fat and be like those people in Wall-E, aren’t we?