Lonzo Ball is a projected top-3 pick in the upcoming NBA Draft and has the most talked about sneaker release of the year — for better or worse — with the outrageously priced $495 ZO2 Prime from Big Baller Brand, his family’s apparel company. These are things we knew about Ball, but unlike his father, the eldest hooping Ball brother isn’t known for his boisterous personality or things he says.
We mostly know about Lonzo from what LaVar Ball says and what we get to see on film from his days at UCLA and Chino Hills High School. However, Ball is finding his voice as he prepares to enter the NBA.
He led the video release for the ZO2, explaining his journey to this point and creating his own shoe, and now he’s also dropping remixes of Drake songs on Soundcloud.