Gordon Gartrell Radio Episode 12
OLD CHICKS KISSING TO STAY EMPLOYED

ANATOMY OF A CIRCLE JERK

By / 02.26.09

Douchebags who work in marketing (or as I like to call them, “club promoters with day jobs”) need only pass out a few flyers to convince themselves that they’re visionary supergeniuses. So of course the people who worked on The Dark Knight are wasting no time falling all over each other to take credit for the film’s success. After the jump, check out the hilariously dramatic, self-congratulatory, faux-gritty video put together by the people at 42 Entertainment, the company that oversaw the “Why So Serious/Elect Harvey Dent” marketing campaign for The Dark Knight.  Or as they call it, “A transmedia experience with over 10 million participants in over 75 countries that played across hundreds of web pages, interactive games, mobile phones, print, email, real world events, video and unique collectibles.”

You got a bunch of dorks to dress up, play video games, and collect toys. Congratulations. I’d say that’s worth at least four dismissive wank motions.

[via FilmSchoolRejects]


TAGSALTERNATE REALITY BRANDINGMARKETING DOUCHEBAGSthe dark knightWHY SO SERIOUS

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