— October’s Very Own (@welcomeOVO) September 21, 2016
Getting merchandise from Drake’s OVO line has just gotten easier, or at least more streamlined. October’s Very Own has launched their own free app called OVO Shop that will help Drake fans get the clothing and apparel they are looking for.
If you download the app from the iTunes store, and you are in the United States or Canada, you can use the app to look through all the shoes and hoodies and snapback hats that are being sold in the OVO store. Then, if you like what you see, you can order your clothes right through the app. It certainly looks pretty easy to use, at least in the promotional video OVO tweeted out.
This isn’t the only notable Drake-related news, though. On top of launching the OVO Shop app, Drake’s album Views is coming to vinyl for the first time. It popped up in the Urban Outfitters vinyl store, where you can pre-order it now and expect the LPs to be in the mail by October 7. There will also be vinyl releases of If You’re Reading This It’s Too Late and the Drake and Future collaborative mixtape What A Time To Be Alive. What a time indeed.