If you’re not into football or couldn’t care less about Peyton Manning probably playing his last game ever, you’re at least watching the game for the commercials. Super Bowl 50 commercials are beginning to make their way online ahead of the weekend’s big matchup, and so far we’ve got a bunch of Ryan Reynolds in a Hyundai ad, Drake recreating the “Hotline Bling” video for T-Mobile, and now we’ve got a singing Skittles portrait of Aerosmith’s Steven Tyler.
The 30-second spot will air during the second quarter of Sunday’s game and to make it even sweeter, the company will give away 10,000 free bags of the rainbow candy to people who use the hashtags #SkittlesRainbow and #Contest before kickoff. This is the first “Rock The Rainbow” campaign from the candy company whose normal slogan is “Taste The Rainbow.” The portrait tries to sing-diddily-ding that infamous Steven Tyler high-note in “Dream On” before ultimately falling to pieces after Tyler challenges it to raise the pitch three times.
Even though Seattle won’t be playing in this contest, I’m curious as to whether Pacific Northwest indie rockers Death Cab For Cutie had any hand in creating this Skittles Portrait. The bassist for the band, Nick Harmer, once created a Skittles portrait of Seattle Seahawks running back Marshawn Lynch for Super Bowl 48. Art has rarely been so tasty.
(Via Skittles on Twitter)