Travis Scott is on cloud nine. His third full length album Birds In The Trap Sing McKnight just flew to the top of the Billboard charts and it’s been getting pretty good reviews on the critical side of things as well. What better way to celebrate than drop a behind-the-scenes documentary chronicling your own success? That’s exactly what La Flame does in just about nineteen minutes.
The Houston rapper has had quite the come up since his debut mixtape in 2013, Owl Pharaoh, eventually releasing another mixtape Days Before Rodeo before his eventual debut album Rodeo. While that record had some standouts — “Antidote” stays on playlists — it’s become clear that the rapper has really hit his stride on McKnight, and the new nearly 19-minute-clip helps drive that point home.
We see Scott on tour and producing his new album, dealing with fans who are either obsessed with him or have never heard his name, those shots of Diddy celebrating McKnight, and plenty more. Mike Dean makes a cameo and so does some Pablo merchandise. After all, Travis Scott is basically Kanye’s understudy and signed onto G.O.O.D. music for production before heading over to T.I’s Grand Hustle imprint as a solo artist. My favorite moment though, is when Travis and his friends are turning up to some of his new songs, but they’re playing it on someone’s phone and a call comes in to disrupt the music. Stars, they’re plagued by the same Apple glitches as us! Watch the documentary below and stream McKnight here.