Oh man, nothing gets me fired up like a good discussion about trademark law. That's what happened in the case of South Carolina versus Southern California, as the two USCs battled it out for trademark superiority.
The battle between the USCs has been quietly raging since 2002, when USC challenged South Carolina's application to federally register a version of the "SC" trademark for use on clothing and baseball uniforms. South Carolina fired back with a counterclaim to cancel USC's federal trademark registration for its interlocking "SC" logo.
Game on. Proceedings before the Trademark Trial and Appeal Board began in 2006. On Friday, the board issued a 93-page order in favor of L.A.'s USC.
I think I speak for everyone when I say, whoopty god damn doo. That must have been a fascinating case. "The 'S' stands for South!" "And I say it stands for Southern!!!" Hey guess what, I trademarked the letter M. Give me some money, Milwaukee Brewers. You too, Marshall University.
Lawyers rape sheep.