Take A Bow, Ad Wizards: 10 Best Commercials Of 2012

By: 12.11.12  •  48 Comments

As we did last year, we’re taking a look at the year’s 10 best commercials, and rather than rely on my own opinions of what’s best, we look to the best guys in the business, AdWeek, who ranked their ten favorites of 2012. I won’t disagree with the ten ads they chose, but I would argue that they’re in the wrong order. In fact, 10 and 8 should probably be numbers one and two, respectively.

As the ten best go, however, 2012 was light on the comedy, and heavy on the inspirational angle, as one would expect in an Olympic year. Check out AdWeek’s 10 Best Commercials of 2012, and if you want full details and credits on the ads, check out Adweek’s list.

10. Carlton Draught Beer Chase — That this ad — which we loved so much it was featured twice on the UPROXX network this year — is only the 10th best of 2012 is a mystery. It’s a pretty perfect send-up of car chase scenes … on feet.

9. “Axe,” Susan Glenn

This was a great Keifer Sutherland narrated ad for Axe body spray that might have provoked many of us to fall in love with Susan Glenn, but I doubt it moved a lot of Axe body spray because, honestly, if Susan Glenn is so perfect, I don’t think she’d be into Axe.

8. Procter & Gamble, “Best Job”

This ad, which features parents from around the world raising children who will one day become Olympic athletes, will probably hit you in the soft spot. If you’re a parent, it’s wildly effective (I know, I welled up a bit). I’m almost glad that the products it is meant to advertise are a complete afterthought in the ad, but you know what? Next time I buy detergent, I’m going to buy Tide just to thank P&G for this ad.

Around The Web


He Is Virginia Tech: Why Blacksburg Will Always Be Smiling For Frank Beamer

By:  •  2 Comments

‘The Hunger Games: Mockingjay – Part 2‘ Director Francis Lawrence Explains That Final Scene

By:  •  7 Comments

Jackie Earle Haley Discusses ‘Criminal Activities,’ His Directorial Debut


Tara Subkoff And Chloë Sevigny Discuss ‘#Horror,’ A Cyberbully Nightmare


Todd Haynes On The Sophistication And Passion Of ‘Carol,’ And The Dreary Charm Of Cincinnati


Need An Adventure? Now Is The Best Time To Go To Yellowstone National Park!

By:  •  8 Comments

Samantha Ponder Shares The Greatest ‘College GameDay’ Location, And The Importance Of Being Unbalanced


Weathering The Crimson Storm: How One Football Team Ended A 32-Game Losing Streak


This Couple Setting Out On A Two-Year Van Trip To Shine A Light On Mental Illness Is Sure To Inspire You

By:  •  8 Comments

Francis Lawrence On How Philip Seymour Hoffman’s Death Affected ‘The Hunger Games: Mockingjay — Part 2‘


Loren Bouchard On ‘Bob’s Burgers,’ How His Show Survived, And The Beauty Of Never Growing Up

By:  •  2 Comments

Triumph The Insult Comic Dog Vs. Canada’s Ed The Sock, And The Problem Of Parallel Creation

By:  •  25 Comments