Leave it to the NBA to continue to find ways to draw interest in its product, even if the interest being brought is mixed with negative and positive reactions.
It was brought down from the NBA offices Monday night that the league will be giving the Miami Heat and Brooklyn Nets jerseys with the player’s nickname — instead of the last name — on the back. It’s not a permanent dealing, as it will only be used in certain games. It’s likely the NBA is simply testing out the product at the moment in order to grasp how well the jerseys, which the league loves to tamper with, play to the public.
Reactions are mixed. Traditionalists want the jerseys to remain as they have throughout history with the simple team name, numbers and last names, but those with more ambitious outlooks see the jersey as an interesting change that could be a fun experiment depending on how well the players respond to adding their nicknames to the back of their jersey (they’ll be choosing their own nicknames).
Either way, it’s just another way the NBA is attempting to keep the public’s interest in the league between the fervor of the opening weeks and the postseason.
With the Miami Heat employing a number of players with excellent nicknames already, it’s only right to predict just what each player will be adorning come the night where these jerseys are introduced for the first time.
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LeBRON JAMES – “King James”
This title certainly doesn’t draw as much criticism as it did before LeBron was a champion-winning, legacy-creating, world-destroying, galaxy-eating superstar. Now it’s only appropriate to christen LeBron the King of basketball following consecutive seasons of unequivocally unmatched play in the form of two championships, two Finals MVPs, two league MVPs, and two of the most statistically-jarring seasons in the history of the NBA.