The NBA is going all-out for the newest addition to its calendar. For years, it’s been reported that Adam Silver wanted the league to adopt some sort of additional competition that took place during the regular season, and earlier this year, the announcement came that the NBA would institute the inaugural In-Season Tournament during the 2023-24 campaign.
We’ve seen some of the ways that the league wants to hype up the event already. There will be dedicated nights of the week over the next month — Tuesdays (minus Election Day) and Fridays — that will serve as tournament nights. There will be special courts and jerseys for those games, and there’s a terrific ad for the whole thing that seems ripped from the Oceans series. Once the four semifinalists are determined, those teams will head to Las Vegas for the semifinals and final.
And on Friday morning, the league unveiled the latest way it’s looking to add a little bit of excitement to the festivities. LL Cool J and The Roots teamed up to combine the song “Mama Said Knock You Out” with the melody of “Here I Come” to create the official anthem for the event.
“I’ve been a fan of the NBA ever since I can remember, and it’s a real honor to have my record serving as the anthem for this monumental moment,” LL Cool J said in a statement. “I’m excited to see the energy of the song translate to the play on the court during the NBA In-Season Tournament.”
The first slate of In-Season Tournament games begins on Friday, Nov. 3.
