Because Burning Man officials understand fair use law even less than they understand sewage disposal, pest control, and Segway safety, the non-profit behind the festival announced they will be exploring legal action against Quizno’s for the above parody video.
A few thoughts:
2. Seriously, who in the hell made that? How? That was way too good to just be viral marketing for a fast food restaurant. Is this the world we live in?
3. That sandwich actually looks pretty tasty — so, chalk one up for viral marketing.
But instead of having a good-natured laugh at the inherent silliness that pervades everything about the festival then ordering one of those toasted subs for themselves, officials at Burning Man are considering a lawsuit. According to Burning Man spokesman Jim Graham: (via Reno Gazette Journal)
We are pretty proactive about protecting our 10 principles, one of which is decommodification…We get quite a number of requests each year from companies wanting to gift participants with their product or to capture imagery or video of their products at the event, and we turn them all down.
And in case you’re wondering about the rest of Burning Man’s 10 principles, they are listed below accompanied by the obligatory photo of a guy dressed like a steampunk/disco/Día de los Muertos skeleton (obvs.):
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Burning Man founder Larry Harvey wrote the Ten Principles in 2004 as guidelines for the newly-formed Regional Network. They were crafted not as a dictate of how people should be and act, but as a reflection of the community’s ethos and culture as it had organically developed since the event’s inception. As Burning Man spreads beyond the realm of event production, the 10 Principles have become an ethos which can be used to help make the rest of the world become a bit more like Black Rock City. | #beyondBRC #burningman #blackrockcity #10principles #burningman2015
And while Burning Man officials successfully sued Girls Gone Wild for filming during the festival without permission, it still has not been confirmed that the Quizno’s crew actually shot in Black Rock City during Burning Man. If Quizno’s video was not filmed on festival property, then Burning Man’s lawsuit appears to fall under the classic legal argument of “stop making fun of us!”