“Quiet down people! There’s a lot of fake news going around! Let’s keep it real tonight,” Jack White said enthusiastically into a gravely microphone, thus beginning a toast celebrating the opening of Third Man Pressing, the unbelievable new vinyl pressing plant located within the walls of the Detroit storefront of White’s Third Man Records. “Thank you all for coming and celebrating in this. We’re all one family, we’re all together, and remember this moment because we’re making things beautiful last for the next generation.”
After struggling to make a decision on what piece of eclectic merchandise to buy in the storefront, past the store is a hallway full of memorabilia that leads to a set of large double doors that open up into a sea of matte yellow. The color has been Third Man’s signature since the opening of the Nashville storefront in 2009, and it appears on an even grander scale here in Detroit.