The Black Keys Prank-Called Their Own Record Label As ‘Quartzazium’

Senior Pop Culture Editor
05.02.14 2 Comments


Who knew Dan Auerbach and Patrick Carney were such big Jerky Boys fans? As a way to kick out the LOLz before they tour behind Turn Blue for the next nine years, the Black Keys prank-called their own label, Nonesuch Records, as Quartzazium, “a New Age artist from Rhode Island.” The muffled laughter is a sound sweeter than BABA BOOEY BABA BOOEY BABA BOOEY.

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