There is no more popular driver in NASCAR than Dale Earnhardt Jr., and while his farewell tour in his final season on the track has lacked the success many hoped, it has brought ovations from crowds eager to see their favorite driver for the last time at their local track.
For more than a decade, Junior has taken home NASCAR’s “Most Popular Driver” award each year, but he’s now hanging up his driving gloves after concussion scares late last year made him start really thinking about his next step. Earnhardt will step into the booth for NBC next season, but before then, he’ll make one last ride around the sport’s most famous tracks.
Of the remaining tracks he’ll hit for the last time, few mean as much to him as Talladega Super Speedway. Earnhardt has won six times at Talladega, the most wins at any track in his career, so its fitting that he’ll have an extra tribute to the fans when he rolls out in the Mountain Dew No. 88 on October 15.
Earnhardt Jr. and Mountain Dew will allow fans to sign up for a chance to be among the 100,000 that will have their names placed on his car for his final run at ‘Dega, as part of their “Ride With Jr.” campaign. Fans can sign up at RideWithJr.com for the chance and those selected will get an email noting what part of the car their name will be on.
It’s a nice nod from Mountain Dew and Junior to his fan base that has been incredibly loyal over the years, through success and struggles, to give them a chance to have their names on his car for one last ride around Alabama’s largest speedway.