How Does WWE Stand To Benefit From Brock Lesnar’s Fight At UFC 200?

06.05.16 3 years ago

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I was as surprised as anyone when I saw Brock Lesnar would not only be appearing, but fighting at UFC 200 on July 9. I understand this is a one-off fight, and he’s still under contract with WWE and this is some kind of promotional tactic by the company, but it still makes WWE look desperate for attention.

I laughed off the rumor when I first heard it two days ago, not acknowledging even in my mind what a Brock Lesnar UFC fight would look like in 2016. But then, there it was. It’s official. He’s fighting. Perhaps even more shocking than the fact that he’s fighting is how quickly it was confirmed, and the little amount of time it was announced before the show next month. There hasn’t been much news surrounding Lesnar since he was last seen at WrestleMania 32 on April 3, so it’s possible he was preparing for a fight the entire time, and maybe the deal between WWE and UFC was being finalized quietly.

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